Often, Slough’s history is regarded far too underwhelmingly considering the town’s existence can be officially recorded all the way back to 1196. After all, there are not many places that can boast findings of a woolly mammoth’s tooth or of Roman coins.

Slough has announced its intention to bid for UK Town of Culture 2028, launching a bold campaign to reshape how the town is seen nationally. The bid aims to dismantle decades of unfair reputations and tired “The Office” stereotypes, replacing them with a confident, future-facing story of creativity, connectivity and cultural energy.