Slough has today launched its official Town of Culture 2028 digital platform, designed to capture the town’s collective voice and showcase the full richness of its cultural life.
Slough has announced the formation of a broad and inclusive Town of Culture 2028 Steering Group, bringing together a wide-ranging coalition of leaders from youth services, arts and culture, business, education, regeneration, technology and local government to shape and oversee the town’s bid.
Our strengths far outweigh the noise. We saw it at the Hobby Festival. Grassroots creativity everywhere you looked: dance, choirs, model railways, VR, crafts, poetry. Not imported culture. Home-grown culture. Slough culture.
Slough has today announced its intention to bid for UK Town of Culture 2028, launching a bold campaign to reshape how the town is seen nationally. The bid aims to dismantle decades of unfair reputations and tired “The Office” stereotypes, replacing them with a confident, future-facing story of creativity, connectivity and cultural energy.
Slough is changing — fast. For too long, old jokes and tired stereotypes have shaped how people see us. But those days are over. This town is buzzing with energy, creativity, and possibility, and the world is about to notice.