Our strengths far outweigh the noise. We saw it at the Hobby Festival. Grassroots creativity everywhere you looked: dance, choirs, model railways, VR, crafts, poetry. Not imported culture. Home-grown culture. Slough culture.
Slough has today announced its intention to bid for UK Town of Culture 2028, launching a bold campaign to reshape how the town is seen nationally. The bid aims to dismantle decades of unfair reputations and tired “The Office” stereotypes, replacing them with a confident, future-facing story of creativity, connectivity and cultural energy.
Slough is changing — fast. For too long, old jokes and tired stereotypes have shaped how people see us. But those days are over. This town is buzzing with energy, creativity, and possibility, and the world is about to notice.