Slough is ready for Town of Culture title in 2028
SOMETHING is shifting in Slough. You can feel it. For all the negativity that still floats around online, something far more powerful is happening in
Vineet Vijh
Director of Viva Slough
Content by this author:
A Town in a Different Light: Re Imagining life in Slough
This morning, walking to work, I noticed something unusual.People were smiling.Not the polite, tight-lipped British smile. A proper, sun-on-your-face, kind of smile. For a moment
“Slough Is Not What You Think” — Town Launches Digital Hub to Power 2028 Culture Bid
Slough has today launched its official Town of Culture 2028 digital platform, designed to capture the town’s collective voice and showcase the full richness of its cultural life.
Slough Announces Cross-Sector Steering Group to Shape UK Town of Culture 2028 Bid
Slough has announced the formation of a broad and inclusive Town of Culture 2028 Steering Group, bringing together a wide-ranging coalition of leaders from youth services, arts and culture, business, education, regeneration, technology and local government to shape and oversee the town’s bid.
Can Slough win the prize? Of course!
Our strengths far outweigh the noise. We saw it at the Hobby Festival. Grassroots creativity everywhere you looked: dance, choirs, model railways, VR, crafts, poetry. Not imported culture. Home-grown culture. Slough culture.
Slough announces bid for UK Town of Culture 2028
Slough has today announced its intention to bid for UK Town of Culture 2028, launching a bold campaign to reshape how the town is seen nationally. The bid aims to dismantle decades of unfair reputations and tired “The Office” stereotypes, replacing them with a confident, future-facing story of creativity, connectivity and cultural energy.
Slough: From Punchline to Powerhouse – Why Culture is Our Secret Weapon
Slough is changing — fast. For too long, old jokes and tired stereotypes have shaped how people see us. But those days are over. This town is buzzing with energy, creativity, and possibility, and the world is about to notice.